Wednesday, May 8, 2013

Saul Bass - Graphic Designer and Filmmaker

Saul Bass (May 8, 1920 – April 25, 1996) was an American graphic designer and Oscar winning filmmaker, best known for his design of motion picture title sequences, film posters, and corporate logos.

During his 40-year career Bass worked for some of Hollywood's most prominent filmmakers, including Alfred Hitchcock, Otto Preminger, Billy Wilder, Stanley Kubrick and Martin Scorsese. Among his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the credits racing up and down what eventually becomes a high-angle shot of a skyscraper in Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho.

Bass designed some of the most iconic corporate logos in North America, including the AT&T "bell" logo in 1969, as well as AT&T's "globe" logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines' 1968 "jetstream" logo and United Airlines' 1974 "tulip" logo which became some of the most recognized airline industry logos of the era.

Personal Note: Saul Bass was not only a graphic designer of posters, corporate logos and movie title sequences. He was a visionary, an innovator and trailblazer. Every logo he designed, I remember as a child. The title sequences to his movies are not just legendary but are truly epic. He was and forever will be one of the greatest artists of The 20th Century.  - Torrence King


 Saul Bass - Advice to Design Students  



 Saul Bass - On Making Money vs Quality Work 



 Why Man Creates - Directed by Saul Bass 


 Title sequence of “North by Northwest” by Saul Bass  



 Title Sequence for Hitchcock's 'Psycho' by Saul Bass  




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